Why should your small business advisory firm need to update your blog regularly?

Most of the small business advisory firms, irrespective of their size and scale realize the importance of presence of their firm on the internet. For this they develop an official website displaying their mission statement, services, achievements, list of satisfied clients and lots of other things. They manage their presence on social media as well, making daily updates and sharing stories about their new products. They also maintains a blog where it shows a couple of posts and then months pass by, no new content is posted. Such thing is enough to distort your professional value in front of potential clients.

Yes, setting up a blog, link it with your small business consulting website, and keep posting there regularly is not an easy task and requires a lot of time and efforts. So think twice before setting up a blog and linking it to your website, and when you decide to set up a blog for your small business advisory firm, make sure you have something to share and you keep it updated. Just suppose a likely client checking out your website and then he lands to your blog through the website and sees that the last post you published 5 months ago, it won’t create a good impression on them.

But if you set up a blog and keep it updated, in the long run it would be very beneficial and useful for your small business consulting firm. First, major search engines like Google used to show content from blogs that are updated with informative and fresh content. So if you post after every two days or weekly, even if it’s a short post, that will ensure more visitors to your website, and as you’ll be found on the search engines, it will send more potential clients to your business.

You running a consulting firm, means you are expert of your field. Writing about your experiences, sharing success stories, achievements will enable you to talk about your expertise and make you an authority in your community. Talking to the commenters, answering to their queries, advising them will of course strengthen your network.

Plus the good news is that if you didn’t secured A+ grade in writing, it doesn’t mean you can’t write a blog. As long as you can take out sometime in every week, you can write for your blog very easily and enjoy the positive results.